Philadelphia, Pennsylvania – Sparking in midnight green, anticipation built on the city streets as hundreds of drones took flight. In partnership with the Philadelphia Eagles, Verge Aero flew a celebratory drone show over The Oval outside the Philadelphia Museum of Art. Featuring 300 drones, the show aired (pun intended) 400 foot choreography of the team’s iconic Eagle logo, an Eagles player performing The Griddy, a giant eagle wider than the museum underneath flapping its wings, and more.
The 300 drone count was 100 more than the last show Verge Aero flew with the Eagles franchise in 2020. In addition to celebrating the team’s success with its fans in the streets of Philadelphia, the drones also flew a giant QR code in the sky, which was scanned by viewers with their cell phone cameras to enter a competition to win super bowl LVII tickets. The surge of fan participation is evidence of a broad future for creative brand engagement in the skies.
Artist and designer Mason Hayes, continuing Verge Aero’s partnership with the Eagles, designed the show with the Verge Aero Design Studio, and controlled a fleet of drones designed and operated by the Verge Aero team. Verge Aero drone show systems are also available for purchase, and Verge Aero partners fly shows all over the world.
“I’m proud of our team for consistently producing the highest quality hardware, software, and artistic showmanship in the drone show industry,” Verge Aero CEO, Nils Thorjussen said after the drones touched back down in front of the museum without a hitch. “There’s no substitute for the value that comes from understanding the entire drone show process from start to finish.”
The drone show was a great event for the Eagles’s fan base to rally before the championship against the 49ers leading into the Superbowl. Supersized logos and QR codes with free prizes are obvious wins for fan engagement, and they only scratch the surface of what’s possible with aerial drone choreography. Expect to see more franchises and more industries reaching their audience through the night sky.
