Brand Guidelines — v1
Verge Aero Brand Guidelines
Logo
The wing mark is a stylized “V” — two propeller-blade strokes meeting a peak, tracing the shape of a drone light formation. The wordmark carries the company name in one of three neutral tones depending on background. Full logo kit: Google Drive folder.
Primary — horizontal lockup
Secondary — stacked lockup
With descriptor — “Drone Show Technology”
Wing mark only — for small or square placements
One-color — for single-ink or constrained-palette contexts
Clear space & minimum size
Don't
Color
Verge Aero's official color palette centers around one primary blue, with neutrals, accents, and a dark blue base intentionally selected for maximum contrast.
Primary
Verge Blue
#009ee4 PANTONE 2925 C — print
The wing mark, primary CTAs, links, active states. The one color that must always read as “Verge.”
Neutrals
Black
#000000
Pure black backgrounds and high-contrast text on light surfaces.
White
#ffffff
Pure white backgrounds and reversed logo lockups.
Verge Grey
#b2b2b2
Secondary/muted text on dark backgrounds. Confirmed from the logo source files.
Verge Dark Grey
#4c4c4c
UI chrome — dropdown panels, dividers, hover fills. Not for text.
Verge Dark Blue — background color, base + 2 tints
Base
#01001d
Default page/section background. This document is built on it.
Accents — one per role, used sparingly
Orange
#fd7e14
Safety & support callouts — Safety Advantages, tip boxes, Expert Support.
Pink
#d32e8a
Studio / creative-tooling accent, “Read more” links on articles.
Green
#4ade80
Command/Console — the operations software accent.
Typography
Verge Aero runs on a single family — Poppins — across every weight. One geometric sans doing all the work of hierarchy, rather than pairing in a second face, keeps headlines, UI, and body copy reading as one continuous voice.
Turnkey Drone Show Solution
Poppins SemiBold, tightened tracking
Verge Aero is the drone technology leader providing the clearest path to profitable drone show operations — the safest, fastest, 100% turnkey system, backed by unmatched support. Body copy runs at Poppins Regular, comfortably wide line-height, capped near 65 characters.
Voice & Positioning
What we say matters as much as how it looks. Every page, deck, and email should read like it came from the same confident source.
Brand positioning
For production companies and entrepreneurs, Verge Aero is the drone technology leader providing the clearest path to profitable drone show operations — with the safest, fastest, 100% turnkey drone show system and unmatched support.
Brand voice
01
Authoritative
We state facts, not hopes. Lead with data, certifications, and track record — let the numbers carry the confidence.
02
Professional, yet approachable
Precise without being cold. Write like an expert talking to a serious operator, not a brochure talking at a lead.
03
The industry's go-to thought leader
We explain the “why” behind the drone show industry, not just our product — earning trust before asking for the sale.